Tribal Credit / Marketing & editorial design
Tribal Marketing Blog: bringing the brand together
Tribal's marketing blog needed to feel connected to the wider brand. I worked with marketing to bring its typography, colors, and interface components into alignment with Centro and the team's existing brand guidance.
Result
Resolved styling inconsistencies through a shared approach to product design and marketing, giving the blog a coherent Tribal identity.
- Year
- 2020–23
- My scope
- I worked with Tribal's marketing team to integrate Centro with the existing brand guidelines and redesign the blog's visual presentation.
- Collaborators
- Collaboration between product design and marketing.
Connecting two sets of design guidance
The blog's visual elements had become inconsistent, weakening the connection to Tribal's brand. The redesign needed to bring those elements together while preserving the blog's function as a communication channel.
I initiated the integration of Centro with marketing's existing brand guidelines, working with the team on typography, color, and UI components. The collaboration gave both teams a common basis for decisions about the blog's presentation.